Soccy says: Graphical redesign and branding is intellectually delicious. Whatever that means.
February 19th, 2008So Oliver just sent Elpea, Zen, and me his latest version of the HG Main graphical redesign. Needless to say, the base from which he is working is really attractive. This edition is clean and follows a modern aesthetic, which absolutely fits with the progressive direction HeavenGames is headed toward.
However, one aspect of the design I’m not sure about (actually am ambivalent about, not just a nice way of saying I don’t like it) is the color scheme. Obviously, it has the heavenly blues and white. But the biggest difference in the color scheme is the replacement of the HG yellow/orange/tan (what the hell color is that, anyway?) with a pastel red/pink.
It does look nice, but my main concern is: How much do we want to change the HeavenGames brand right now? Color is a major aspect of a brand and changing one of the two most important colors (white has always been peripheral and often replaced by black) to HG’s brand is pretty huge. Then again, maybe we should go for something huge (damn I love parentheses); HG is moving in a new direction, after all. This dilemma - of sticking to the old aspects of HeavenGames to stay close its past greatness while dropping others to allow us to move on to new greatness - is something that’s been on my mind for a long time, and the picture is getting clearer. I’m sure things will turn out well in the end.
That said, the graphical redesign is looking awesome, and I can’t wait until it’s finished so you all can see it!

